How Using Micro-Animations Can Help Chicago Companies Gain More Customers: Blacksmith Agency's Expert Advice

CHICAGO, IL, UNITED STATES, July 28, 2025 /EINPresswire.com/ -- Blacksmith’s experts explain why the use of micro-animations on websites can directly increase the overall website traffic and conversion rate of Chicago companies.

Micro-animations are quick, small-scale animations that can be triggered while a visitor scrolls through a website or interacts with different elements. Unlike videos or other big animated illustrations, micro-animations are subtle and tend to last no more than a few seconds.

A good example of a micro-animation is icons moving as a visitor hovers or clicks them. Or a button changing to a different color once clicked.
These small interactive animations give the user some sort of feedback that helps them feel a lot more connected with the website itself.

Not only that, but micro-animations help keep them invested and interested. With how easily distracted people are nowadays, having some sort of interactive aspect to a website can definitely improve both engagement rate and overall session time.

Chicago brands that want to use micro-animations on their website should always keep these 4 rules in mind:

1. Make it fast: Micro-animations should be quick. They are called “micro” for a reason. A micro-animation should be no longer than 500 milliseconds.

2. Create with purpose: While adding micro-animations is great, brands shouldn’t add them just because an article told them to. Micro-animations need to serve a purpose or at the very least add something to the website.

3. Don’t use too many: it might be tempting to add dozens of different micro-animations to keep a visitor engaged, but too many micro-animations can be overwhelming to most people.

4. Test and adjust: What looks good for some people might be obnoxious or annoying to others. When using micro-animations, Chicago brands should always test and ask for feedback. This way they can safely remove the animations their ideal audience doesn’t like.

5. Micro-animations might seem insignificant when compared to other website strategies such as SEO, but small details that enhance a visitor’s experience add up after a while.

About Blacksmith
Blacksmith is an award-winning digital marketing agency, helping modern businesses forge standout digital identities. Known for expert web design, end-to-end SEO, thoughtful UX, and high-performance builds, Blacksmith serves clients across the U.S. and helps them increase their online performance.

Strahil Ovcharov
Blacksmith Agency
+1 480-378-2636
email us here

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