Baking Association of Canada Returns with ‘Proof Point’ Webinar Featuring Culinary Trendologist Christine Couvelier
Decoding 2026: Food Trends That Will Actually Move Your Business — A Members Webinar for Canadian Baking and Food Industry Professionals
“The brands winning right now aren’t the ones following trend reports—they’re the ones who understand why people buy, what builds real loyalty, and how to read the signals.”
OAKVILLE, ON, CANADA, April 1, 2026 /EINPresswire.com/ -- The Baking Association of Canada (BAC) is pleased to announce the second installment of its national Proof Point webinar series, bringing together two of the food industry’s sharpest minds to help bakery and food business professionals navigate the rapidly shifting consumer landscape of 2026.— Martin Barnett, Executive Director, Baking Association of Canada
Titled “Decoding 2026: Food Trends That Will Actually Move Your Business,” the April 23 session will feature internationally recognized Culinary Trendologist Christine Couvelier of Culinary Concierge, moderated by BAC’s own Tricia Ryan. The one-hour virtual event is free for BAC members and non-members.
“The brands winning right now aren’t the ones following trend reports—they’re the ones who understand why people buy, what builds real loyalty, and how to read the signals before they become saturated. This session is built for professionals who want that edge.”
— Martin Barnett, Executive Director, Baking Association of Canada
What Attendees Will Walk Away With
This is not a surface-level scan of what’s trending. The session is a working webinar built to deliver:
• The trends that actually matter in 2026—flavour, format, and consumer mindset shifts with real commercial momentum, not recycled headlines.
• A deeper read on consumer psychology—understanding the ‘why’ behind purchasing decisions so professionals can anticipate demand instead of chasing it.
• A practical strategic filter—a framework for evaluating which trends align with your brand, whether developing new products or optimising what’s already on shelf.
About Guest Speaker Christine Couvelier
Christine Couvelier is an Executive Chef, Culinary Executive, and Global Culinary Trendologist with more than 40 years of experience. As founder of Culinary Concierge, she works with some of the world’s biggest food brands as well as innovative foodpreneurs, combining strategic thinking, creative culinary expertise, and a relentless global trend watch to help clients stay ahead of the competition.
Christine tours the globe to taste what is coming next—cooking with chefs, attending international food shows, and visiting greenmarkets and gourmet retailers—to develop her sought-after Trend Watch Report, which tracks emerging, developing, and existing trends shaping the future of food.
Webinar Details
Date: Thursday, April 23, 2026
Time: 4:00–5:00 PM EST
Format: Virtual
Cost: Free for BAC members and non-members
Register: Click here to register 🔗 https://tinyurl.com/yjrcsn5d
About the Baking Association of Canada
The Baking Association of Canada is the national trade association representing Canada’s baking industry, including retail, commercial, and allied members across the country. The BAC provides advocacy, education, networking, and market insights to help strengthen and grow the Canadian baking sector.
Tricia Ryan
Baking Association of Canada
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