Stephanie Donovan goes from ad tech executive to wellness CEO

Stephanie Donovan, a former Triton Digital chief revenue officer with more than 25 years in digital audio and media, is now co-founding and leading Texas Wellness Collective in Austin. Her move reflects a broader shift from global revenue leadership to a mission focused on mental health, nutrition and holistic care.

Why it matters: - Stephanie Donovan's career shift shows how senior operators from digital media are moving into purpose-led service businesses. - Texas Wellness Collective is centered on mental health, nutrition and holistic care, with a stated goal of expanding access to counseling services. - The move links corporate-scale leadership experience with a consumer-facing wellness practice in Austin.

What happened: - Stephanie Donovan is now co-founder and CEO of Texas Wellness Collective in Austin, Texas. - Donovan previously served as chief revenue officer at Triton Digital. - Her career spans more than 25 years in audio and digital media. - Influential Women featured Donovan in its profile series.

The details: - Donovan led global revenue operations across more than 80 countries at Triton Digital. - Her work included revenue management, strategic sales leadership, partnership development and go-to-market planning. - She managed international teams and helped drive year-over-year growth. - Donovan also spoke and served on panels at major industry conferences. - Texas Wellness Collective is described as a health and wellness practice focused on mental health, nutrition and holistic care. - Donovan says the practice is intended to normalize self-care as part of overall health. - Donovan identifies herself as a woman-owned business leader and says faith, mentors and professional discipline shaped her career. - She said one of her key lessons was: “Do not be afraid to fail because innovation requires it.” - Donovan advises young women to be READY: Researched, Early, Articulate, Driven and authentic. - She says initiative, preparation and respect for others' time can matter as much as experience.

Between the lines: - Donovan's move reflects a common pattern among executives who leave high-growth tech sectors to build mission-driven small businesses. - Her emphasis on calculated risk suggests a leadership style shaped by fast-moving, data-heavy markets. - The wellness venture may benefit from her background in scaling teams and managing partnerships, even though the industry is very different from ad tech. - Her profile also frames mentorship and women's advancement as a core part of her public identity, not just a personal theme.

What's next: - Donovan is focused on scaling Texas Wellness Collective while managing profitability pressure, a challenge she identifies as central to startup leadership. - She expects digital audio and podcasting to keep growing, even as she builds in wellness. - Donovan plans to keep mentoring women and encouraging leadership development through her work and public profile. - More information is available through Stephanie Donovan's profile and Texas Wellness Collective's about page.