Kayla Lange drives IT sales through trust and strategy

Kayla Lange, an Account Executive and Team Lead at Palmetto Technology Group in Greenville, South Carolina, is helping small and mid-sized businesses use technology as a growth tool, not just a support function. Her work highlights how managed IT services are shifting toward strategic partnerships, cybersecurity, and long-term business planning.

Why it matters: - Small and mid-sized businesses are looking for IT providers that can connect technology decisions to growth, security and productivity. - Kayla Lange’s approach reflects a broader shift in managed IT services from reactive support to strategic business partnership. - The role also points to the growing importance of consultative sales in a market shaped by cybersecurity pressure, economic uncertainty and artificial intelligence adoption.

What happened: - Kayla Lange, an Account Executive and Team Lead at Palmetto Technology Group, is being spotlighted for her work with local businesses in Greenville, South Carolina. - Lange helps business leaders evaluate how they use technology, identify challenges and align IT strategy with broader business goals. - A profile from Influential Women highlights Lange’s leadership, client work and mentoring of regional teammates. - More information is available through her Influential Women profile.

The details: - Lange focuses on relationship-based, consultative sales. - Lange works with small and mid-sized businesses to improve efficiency, strengthen cybersecurity and support scalability. - At Palmetto Technology Group, Lange helps organizations move beyond reactive technology management. - Lange also mentors colleagues on consultative selling and client engagement. - Since joining PTG more than two years ago, Lange has become a leading sales performer within a nationwide network of managed IT service providers. - In her first year, Lange was recognized as the company’s top salesperson. - Lange has also received Rookie of the Year, Salesperson of the Year and selection to PTG’s inaugural President’s Club. - Lange was selected for a Peak Performance training program run by a Chicago-based organization for a small group of CEO-nominated professionals. - Lange says her success comes from simplifying complex technology and tying it to measurable business outcomes. - Her earlier work supporting children and families during hospitalization shaped the empathy and service-oriented leadership she brings to her work today. - Lange’s background also includes family science, healthcare, recruiting and technology services.

Between the lines: - Lange’s profile shows how managed IT sales increasingly depends on trust, education and business fluency, not just technical knowledge. - Her emphasis on curiosity, resilience and identity outside of work reflects a sales culture that expects rejection but rewards persistence. - The advice she shares with young women in tech and sales suggests the industry still requires more visible pathways for women entering client-facing leadership roles. - The industry shift she describes suggests service providers that cannot explain business value may struggle as clients demand more than break-fix support.

What's next: - Lange expects managed IT services to keep evolving as cybersecurity threats become more sophisticated and AI adoption accelerates. - Lange sees the biggest opportunity in helping businesses choose strategic partners who can guide them through a more complex digital environment. - Her focus remains on building trust, educating clients and helping organizations use technology for sustainable growth.

The bottom line: - Kayla Lange’s rise at Palmetto Technology Group underscores a bigger change in IT services: the winners are increasingly the professionals who can pair technical insight with relationship-building and business strategy.